1. Are You Aware That Video Marketing Has Increased By 6% Since 2018?
2. More Than 75% of Global Mobile Data Traffic Will Be Video In 2020
3. Facebook Videos Get an Average of More Than 8 Billion Views Per Day
4. YouTube Videos Accumulate 5 Million Views Every Day
5. As Reported by Forrester, 60 Seconds of Video Makes 1.8m Words
6. 50% Of Businesspersons Are Switching to Digital Video From TV
7. In 2018, 92% of Video Consumers Shared Videos with Others
The growth of video marketing is undeniable and continues to revolutionize the way businesses and individuals engage with content. The statistics clearly indicate that video marketing is a powerful tool that captivates audiences, delivers information effectively, and encourages viral sharing. Therefore, integrating video content into marketing strategies is a wise choice for anyone aiming to make a significant impact in the digital realm.
Image Source: Valoso.com
Video content is the future of the internet. But, how do you use video marketing to improve your enamel pin business?
This can be intimidating and overwhelming to start, but don’t worry. In this post, I will go over the benefits of video marketing and the different ways you can use email marketing for your enamel pin business.
Benefits of Video Marketing for Enamel Pins
Customers are Watching Videos more than ever
Image Source: Crewmachine.com
The future of the internet lies in video content, as it continues to gain prominence and become the preferred method of consuming information. Online video consumption is on the rise, with a growing number of individuals gravitating towards this medium.
According to Techjury, a staggering 66% of people have stated that video is their preferred source of information. Furthermore, individuals now spend an average of approximately 6 hours and 48 minutes each week watching videos online.
These shifting trends have had a significant impact on businesses as well. A remarkable 93% of businesses have reported acquiring new customers through the effective use of video marketing.
To stay ahead in this evolving landscape, it is crucial for businesses to embrace video content as a powerful tool for engagement and customer acquisition.
Video Content Is More Engaging
When it comes to marketing, video marketing surpasses traditional text and image-based approaches by providing a more versatile and engaging way to connect with people.
Videos have the advantage of adapting to various tones and purposes, allowing marketers to tailor their content according to their goals and target audience. Whether aiming for humor, education, heartwarming moments, motivation, or inspiration, video marketing can cater to different preferences.
One of the remarkable benefits of video marketing lies in its ability to precisely target specific audiences based on their preferred video types. For instance, if your enamel pins support a particular cause or organization, creating heartwarming and inspirational videos can effectively engage with customers who resonate with such themes.
On the other hand, if you offer comedic or funny enamel pins, crafting humorous videos to complement them can heighten their impact and increase their overall appeal.
Allows you to make connections in different ways
Video marketing offers distinct advantages over text and image marketing, enabling easier and more diverse connections with people.
A video has the flexibility to adopt various tones based on its objective and target audience. Video marketing can encompass humor, education, heartwarming narratives, motivation, or inspiration, catering to different preferences.
The significant benefit lies in the ability to precisely target specific audiences by creating videos that align with their interests. For instance, if your enamel pins support a cause or organization, crafting heartwarming and inspirational videos can effectively engage customers who resonate with such themes.
Conversely, for comedic or amusing enamel pins, producing humorous videos can amplify their impact and enhance their overall appeal.
Types of Video Marketing for Enamel Pins
Informational / How-To Videos
Informational videos are a great way to generate organic traffic to your brand and develop trust with your customers. If you’re not always trying to sell your products but also provide helpful information, customers are more likely to remember and buy your products.
With enamel pins, you can create many how-to videos to help build trust and sell your enamel pins.
Below are some potential how-to videos for enamel pins
- How to make enamel pins
- How your company makes its enamel pins
- How to design enamel pins
- How to repair damaged enamel pins
- How to care for enamel pins
- How to clean enamel pins
Product Review Video
A product review video’s main goal is to highlight the benefits of your product. It’s also intended to compare your product to competitors and show how it’s better than the competition.This is a great way to give people an inside look at your products, how they feel and look in real life, and what it’s like to own your enamel pins.
Promotional Video / Advertisement Video
Image Source: Animoto.com
A common video marketing technique is to create promotional or advertisement videos. These are typically similar to product review videos but in a more professional and schematic nature.
These videos will often highlight the low prices, current deals, or benefits of the product. An advertisement video aims to drive sales and make your customer+++++s remember and trust your brand.
These advertisement videos should target new and returning customers alike.
Other Video Marketing Ideas you can use.
There are countless video marketing ideas that you can implement for your enamel pin business. The option you decide on using will depend on your goal and the message you want to convey.
Below are some additional video marketing ideas you can consider:
- Explainer Video
- Interview Video
- Animated Video
- Video from photographs
- Live video
Read More:
How To Sell Enamel Pin In Kickstarter And Make Good Money?
5 Ways To Sell Enamel Pins Through Instagram That Actually Work
Enamel Pins Marketing Strategy - Completed Guide
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