5 Ways to Sell Enamel Pins Through Instagram That Actually Work

Written by Robin Brown on May 2, 2021
Selling enamel pins online is one of the best low-cost business ideas to undertake in 2019. However, entrepreneurs are not likely to have enough funds to engage with an outsourced marketing company to promote their products. 

Instagram offers an easy and cheap solution to launch your business in a limited timeframe. Since the competition is extremely high, read on for the 5 best ways to sell enamel pins through Instagram!

1.Did You Know That You Can Monetize Your Passion Through Instagram?

If you are enamel pins aficionado or maker, you are probably spending some of your savings and time on them.

Many manufacturers and artists have in fact started their business as a passion project. Given that you probably don’t have enough capital to pay for a full marketing campaign, Instagram can be a working solution.

If you are aware of the best tricks to monetize your project, you might be making money on your pins rather than spending them.

Instagram creates a community of users that have similar interests which can help you expand the visibility of your product. It is essential to start your own account and use it as a shop window for the public.

However, many first-time pin makers have reported being hesitant about using the platform. This is often because if you are not an influencer, the competition can be intimidating. Don’t miss out on this opportunity!

2.Join and Learn From The #Pingame

While they are often considered a fashion item, custom made lapel pins are also worn to portray a message.

The artists that have created these symbolic items, however, are often struggling to conclude sales. While your pins might be unique and your art-game very strong, you might not be an as good seller. 

In this case, it is key to join and learn from the community of pin creators and entrepreneurs.

Instagram is a great tool to reach out to a wider audience and exponentially increase your market share and visibility. However, in order to achieve this, you should connect with the #pingame community.

Here you will be able to find the latest customer trends and the best ways to show off your artworks. Ultimately, here you can learn the techniques to sell enamel pins through Instagram used by the most successful creators.

3.Take Shots That Make Your Pins Stand Out!

Since Instagram is mainly based on images and photographs, don’t underestimate the importance of portraying your pins right. Here are the best tips to become a pro in no time and increase the sales of custom made pins on Instagram.

The Background Counts
Pins are small items, so finding a background that makes them stand out is important. While often clothes are used to show the, you can get creative. You can even use a salad bowl, a carpet, or flowers.

Get the Lighting and Position Right
Pins can be difficult to position or balance on hard surfaces. If you are trying to take a shot from above, fix them so they stay straight through the photoshoot. Make sure there is no dows that could compromise the picture.

Don’t Forget That You Are Selling on Instagram
Captions and hashtags are just as important as the image itself to engage a wider audience. Research the most popular, such as #pingame, and unique ones. 

4.Find an Alternative Niche That Makes Your Product Unique

The competition to sell your enamel pins on Instagram can be extremely high. Many accounts have already been experimenting with colors and backgrounds, and it can be difficult to find a niche.

However, you can get an idea by researching your target audience’s tastes and preferences.

For example, if you are creating pins to increase environmental awareness, your brand should portray that.

Find what potential users are interested in, the materials they would prefer to wear, and what hashtags are following. Use your caption to express the idea behind the pin or your intentions.

Oppositely, stay clear of ideas already out there and used by major accounts. They will have more visibility than you could aim at when you are just starting out. Start small!

5.Get the Price Right and Create Offers

Many creators’ ideas don’t become successful or profitable because the price failed to attract potential users. While you might truly believe in your art, if you are just launching your business, a high price will not be appealing to all buyers.

Design your pricing strategy in order to attract your target market. For high-end or luxury pins, your price will be higher, and it should reflect the quality.

With this strategy, you should expect a lower number of sales for a higher amount of money. Alternatively, you can set your pins in a lower bracket and appeal to more low-spending buyers.

While the pricing strategy to sell more enamel pins through Instagram is completely personal, offers are recommended.

Especially at the beginning of your business, offers and promotions can draw in the initial customers that can help you launch your idea. Selling bundles is also suggested.


Custom enamel pins are iconic and trendy and incredibly popular at the moment. Many creators have launched a business by selling enamel pins through Instagram.

However, the competition can be extremely high in this field, so you should get your strategy right from day one.

Have you found these tips helpful? Are you successfully selling your enamel pins online? Let us know your thoughts by leaving a comment below.
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Article written by Robin Brown
Robin Brown is part of the content team at Vivipins where he develops resources to help customers start and grow their own businesses.
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