5 Ways to Sell Enamel Pins Through Instagram That Actually Work

Written by Robin Brown on May 2, 2021
Selling enamel pins online is indeed a promising and cost-effective business idea. However, as entrepreneurs may have limited funds to hire an outsourced marketing company, utilizing Instagram can be a practical and affordable solution to launch and promote their products.

Given the high competition on the platform, here are five effective ways to sell enamel pins through Instagram:

1.Did You Know That You Can Monetize Your Passion Through Instagram?

If you are an enamel pin enthusiast or maker, it's likely that you invest your savings and time into this passion. Many manufacturers and artists have started their business as a personal project, driven by their love for enamel pins. However, with limited capital, it can be challenging to afford a full-scale marketing campaign. In such cases, Instagram can be a valuable solution.

Instagram provides a platform for creating a community of users with shared interests, allowing you to expand the visibility of your products. By starting your own Instagram account, you can use it as a showcase for your pins, attracting the attention of potential customers.

While some first-time pin makers may feel hesitant about utilizing Instagram, particularly if they are not influencers, it's important not to overlook this opportunity. Despite the competitive landscape, there are effective strategies to monetize your project and turn your pins into a source of income.

2.Join and Learn From The #Pingame

While custom-made lapel pins are often regarded as fashion accessories, they also serve as a medium for conveying messages and ideas. However, many artists who create these symbolic items may struggle to effectively sell their products. While your pins may be unique and your artistic skills exceptional, you may find it challenging to excel in sales.

In such cases, it becomes crucial to join and learn from the community of pin creators and entrepreneurs. By connecting with this community, you can gain valuable insights and knowledge to enhance your selling techniques.

Instagram serves as an excellent tool to reach a wider audience and significantly increase your market share and visibility. To achieve this, it's important to engage with the #pingame community on Instagram.

By actively participating in this community, you can stay updated on the latest customer trends and discover the most effective ways to showcase your artworks. Here, you have the opportunity to learn the strategies and techniques employed by the most successful pin creators when selling enamel pins through Instagram.

Engaging with the #pingame community not only allows you to learn from experienced individuals but also provides networking opportunities. By connecting with fellow pin creators and entrepreneurs, you can collaborate, share insights, and potentially cross-promote each other's work, further expanding your reach and customer base.

Remember, success in selling enamel pins goes beyond creating beautiful designs. By immersing yourself in the community, learning from others, and adapting effective strategies, you can enhance your selling skills and achieve greater success in the competitive market of custom-made lapel pins.

3.Take Shots That Make Your Pins Stand Out!

When it comes to selling custom-made pins on Instagram, the visual aspect plays a crucial role in attracting potential customers. Here are some valuable tips to help you become a pro and increase sales on the platform:

● Pay Attention to the Background:
Since pins are small items, choosing an appealing background is essential. While clothing is commonly used to display pins, you can get creative and experiment with different backgrounds. Consider using items like a salad bowl, a carpet, flowers, or any other visually interesting backdrop that makes your pins stand out.

● Get the Lighting and Positioning Right:
Lighting is key to capturing high-quality photos of your pins. Ensure that the lighting is adequate and highlights the details of the pins effectively. When positioning the pins, especially for top-down shots, make sure they are well-balanced and straight throughout the photoshoot. Be mindful of any shadows that could compromise the clarity of the image.

● Leverage Captions and Hashtags:
Remember that you are selling on Instagram, so captions and hashtags are just as important as the images themselves. Craft engaging captions that provide relevant information about your pins, their significance, or any promotions you may be running. Additionally, research and use popular hashtags such as #pingame to reach a wider audience. Don't forget to include unique hashtags that are specific to your pin designs or brand.

By following these tips, you can enhance the visual appeal of your pins, capture attention on Instagram, and effectively engage with potential customers. Remember to regularly update your content, interact with your followers, and utilize Instagram's features, such as stories and live videos, to further promote your custom-made pins.

4.Find an Alternative Niche That Makes Your Product Unique

Selling enamel pins on Instagram can be highly competitive, with many accounts already exploring various colors and backgrounds. Finding a niche can be challenging, but conducting research on your target audience's preferences can help guide you in the right direction.

To establish your brand and connect with potential customers, consider the following strategies:

Understand Your Target Audience: Take the time to understand the tastes, interests, and values of your potential customers. If your goal is to promote environmental awareness, ensure that your brand reflects that theme and resonates with individuals who prioritize sustainability.

Tailor Your Brand to Customer Preferences: Pay attention to the materials, styles, and designs that your target audience prefers. Incorporate these preferences into your pin creations to better appeal to your customer base.

5.Get the Price Right and Create Offers

Setting the right price for your enamel pins is crucial to attract potential buyers and ensure profitability. While you may have a strong belief in your art, it's important to consider your target market and design a pricing strategy accordingly.

Here are some key considerations when determining your pricing strategy:

● Reflect the Value: 
Ensure that the price of your pins reflects their quality, craftsmanship, and any unique features or materials used. For high-end or luxury pins, a higher price can be justified, targeting buyers who appreciate premium products.

● Consider Market Demand:
 Evaluate the purchasing power and preferences of your target audience. If your goal is to appeal to a larger customer base, pricing your pins in a more affordable range can help attract price-sensitive buyers.

● Offer Discounts and Promotions:
 Especially when launching your business, offering discounts, promotions, or limited-time offers can create a sense of urgency and entice customers to make a purchase. Consider bundle deals or special promotions to encourage multiple purchases.

● Monitor Competitor Pricing:
 Research and analyze the pricing strategies of your competitors within the enamel pin market. While you don't want to directly copy their pricing, understanding the market landscape will help you position your prices competitively.

● Test and Adjust: 
Experiment with different pricing models and monitor customer response. Keep track of sales data, customer feedback, and profitability to fine-tune your pricing strategy over time.

Remember that pricing is a personal decision, and what works for one business may not work for another. By aligning your pricing with the value of your pins, considering market demand, offering promotions, monitoring competitor pricing, and being open to adjustments, you can find the right balance to attract customers and drive sales through Instagram.


Custom enamel pins are iconic and trendy and incredibly popular at the moment. Many creators have launched a business by selling enamel pins through Instagram.

However, the competition can be extremely high in this field, so you should get your strategy right from day one.

Have you found these tips helpful? Are you successfully selling your enamel pins online? Let us know your thoughts by leaving a comment below.
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Article written by Robin Brown
Robin Brown is part of the content team at Vivipins where he develops resources to help customers start and grow their own businesses.
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