1. 81% of Consumers’ Purchasing Decisions are Influenced by Friends in Social Media
2. 71% of Consumers Would Buy Something Based on Referrals in Social Media
3. 31% of Consumers Said That They Used Social Media to Browse Products to Buy
4. 84% Percent of Millennials Said that UGC Also Affects Their Buying Decisions
5. 53% of Consumers Recommend Certain Products Through Tweets
6. 48% Follow the Recommendation and Buy Products (Related to #6)
7. 78% of Consumers Stated That Ads on Social Media Affect Their Buying Decision
8. Conversion Will Increase 133% When Shoppers See Positive Reviews
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Social media plays an important role in our lives and, more importantly, in our buying decisions. Social media is should be an important part of your enamel pins marketing strategy.
Unfortunately, social media can be overwhelming when trying to market your enamel pins. There are new social media platforms coming up every few years. To make matters worse, current social media platforms are constantly introducing new features and updating their algorithms.
Don’t stress. I’m here to help. In this post, I will tell you everything you need to know to help you use social media to improve your enamel pin business.
Choosing the Right Platform
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One of the most crucial steps with social media marketing is choosing the right platform. The platform you decide to market on will dictate the type of audience you are reaching and how effective your campaign is.
Social media marketing for enamel pins is most effective with Instagram, Pinterest, and Facebook.
In particular, you should put a lot of your focus on Instagram. The aesthetic appeal of enamel pins makes them perfect for creating enticing videos and images to attract customers.
Image Source: Iphonehacks.com
Videos are the future of online marketing. Videos are highly effective at attracting customers, keeping them engaged, and helping them remember who you are.
When using social media platforms, I recommend creating your own videos. For example, social media platforms such as Pinterest and Instagram have made creating and publishing videos easier than ever.
Just a few years ago, videos were not allowed on Pinterest. Likewise, Instagram has introduced stories and Instagram TV to make Instagram videos easier and more powerful.
Use Enamel Pin Influencers
Image Source: Inc.com
Using social media influencers is a great way to promote your enamel pins to targeted audiences. The most effective way to do this is to reach out to social media influencers.
When selecting a social media influencer, you should always consider your customers and the audience of the social media influencers.
You always want to select influencers that have an audience that matches the intended audience of your products.
You can find influencers in several ways, including
●Using Social Media recruiting companies.
●Use custom made apps that help you find
Use Social Medias Shop Feature To Sell Your Products
Image Source: mediaindia.eu
has incorporated many features that make it more optimized for businesses. For enamel pins, you want to begin incorporating them onto your page.
The shop feature in Instagram will allow your customers to get a description and the price of your products easily.
You can tag the images and videos you create with your product. This will make it easy for your customers to buy your products.
The Impact of Social Media on Buying Decisions
For businesses, social media is more than entertainment. Social media is a way that you can increase your sales and improve your brand awareness.
Social media is more powerful than most people realize. It has a profound impact on consumers buying decisions. You can use this to your advantage and help you sell more enamel pins.
Below are some key statistics on how social media affects your customers buying decisions
●More than 50% of social media users use social media to research products before buying.
●Social media platforms allow you to gather social proof on your products. Social proof will help you build trust with your customers and increase sales.
●Nearly 50% of social media users follow product advice from social media influencers.
●Another report found that 71% of social media users are more likely to buy a product if they see a referral on social media.
Using Social Media to Create Social Engagement
Creating a buzz around your products is always the goal. Social media allows you to generate free social engagement around your products.
This social engagement is typically free and allows you to begin establishing your trust with your customers.
Social engagement will allow you to show that your business is run by real people. In addition, it will allow you to connect with your customers if they understand that they are comfortable with the situation outside.
Social media is also highly beneficial because it helps you create social proot around your products. Generating likes, comments, and shares on your social media pages or from other people’s social media pages will provide social proof for your products. Products with social proof perform better than those without any social proof.
Social proof allows you to build trust with your customers making them more likely to buy your enamel pins.