Enamel Pins Content Marketing

Written by Robin Brown on March 15, 2021
1. 1.58% of Marketers Spent More On Content Marketing in 2018
2. Videos Will Represent 80% of All Internet Traffic in 2019
3. AR & VR Are Projected to Be Worth $185 Billion By 2025
4. Marketers Spend $570 million World-Wide on Influencers
content marketing mage
Image Source: webi7
Are you looking for ways to create content to promote your enamel pins? This can be challenging if you’re new to content marketing or you're just not sure what will be effective. 

Don't worry; I’m here to help. In this post, I will go over several content marketing options you can use to enhance your enamel pins business. 

Let's get started. 

1.Videos are more effective. 

video youtube logo image
Image Source: Howtogeek.com
Videos are more engaging than traditional text. Studies have shown that people can remember 95% of the information they see in a video compared to the 10% of the information they remember from text. 

Not only are videos more effective, but people are also watching videos more than ever. According to reports, 80% of internet traffic in 2019 was video content. 

To promote your enamel pins, you can create videos highlighting how you make your enamel pins. You can explain the process and educate your consumers on the production process. You can also create informative videos on the different enamel pins you offer and how they compare to one another. 

2.Use Social Media Marketing

social media logo image
Image Source: searchengineland.com
Enamel pins are attractive to look at. The nice, shiny finish they have creates a picturesque image that is great for social media marketing. 

Social media platforms such as Facebook, Instagram, and Pinterest are perfect for images. You can use attractive images, lifestyle images, and other images to create a following and build awareness for your enamel pins. 

You can also use influencer marketing. Influencer marketing includes having social media influencers promote your products on their social media accounts. Influencer marketing creates a more personalized and authentic experience. Reports show that 82% of consumers will follow a brand recommendation from an influencer. 

3.Create Value-Added Content 

value-added content image
Image Source: semrush
Value-added content is content that your consumers can't get anywhere else. In most cases, the idea is that your customer has needs or problems that your business can help them solve those problems. 

Value-added content can take on many forms depending on what your enamel pins solve for your customers. It can be blogs, tutorials, video content, promotional offers, and case studies, among other things. 

Some examples of value-added content for enamel pins includes: 

●Case studies on how your product is more durable or better than other enamel pins. 
●Unique software that helps you design custom enamel pins. 
●Limited-time sales or promotional offers for your enamel pins. 
●Video content showing how your enamel pins are made or how they are more effective. 

Value-added content should not always aim to advertise your product but rather inform your audience and inadvertently introduce them to your product. 

Create Consumer-Centric Content 

When you create content for your enamel pins, the content should always be for your customers. Your customers should see your content and understand what it is and why it's helpful to them. 

The Economist Group found that 71% of consumers were less engaged in content that came off as a sales pitch or advertisement. The best way to create consumer-centric content is to answer consumer questions. 

You can do this by selecting keywords that are centered around your customer's needs. The content your produce should answer your customer's needs. 

Personalized content is more engaging and will help people remember your brand. 

Content can take many forms; you should produce content that will help your customers the most. Depending on your customers needs, this can be blogs, videos, infographics, case studies, podcasts, among others. 
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Article written by Robin Brown
Robin Brown is part of the content team at Vivipins where he develops resources to help customers start and grow their own businesses.
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