Here are some noteworthy statistics in the field of marketing:
In 2018, approximately 1.58% of marketers increased their expenditure on content marketing compared to previous years.
In 2019, videos accounted for a significant portion, around 80%, of all internet traffic.
The market value of Augmented Reality (AR) and Virtual Reality (VR) technologies is expected to reach a staggering $185 billion by the year 2025.
Worldwide, marketers are investing a substantial amount of $570 million in influencer marketing campaigns.
These statistics highlight the evolving trends and investments within the marketing industry, showcasing the increasing importance of content marketing, the dominance of videos in online traffic, the potential of AR and VR technologies, and the significant financial resources allocated to influencer marketing strategies.
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Are you seeking effective content marketing strategies to promote your enamel pins business? Whether you're new to content marketing or simply looking for fresh ideas, I'm here to assist you. In this post, I will explore various content marketing options that can elevate your enamel pins business.
Without further ado, let's dive right in.
1.Videos are more effective.
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Videos are more engaging than traditional text. Studies have shown that people can remember 95% of the information they see in a video compared to the 10% of the information they remember from text.
Not only are videos more effective, but people are also watching videos more than ever. According to reports, 80% of internet traffic in 2019 was video content.
To promote your enamel pins, you can create videos highlighting how you make your enamel pins. You can explain the process and educate your consumers on the production process. You can also create informative videos on the different enamel pins you offer and how they compare to one another.
2.Use Social Media Marketing
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Enamel pins are attractive to look at. The nice, shiny finish they have creates a picturesque image that is great for social media marketing.
Social media platforms such as Facebook, Instagram, and Pinterest are perfect for images. You can use attractive images, lifestyle images, and other images to create a following and build awareness for your enamel pins.
You can also use influencer marketing. Influencer marketing includes having social media influencers promote your products on their social media accounts. Influencer marketing creates a more personalized and authentic experience. Reports show that 82% of consumers will follow a brand recommendation from an influencer.
3.Create Value-Added Content
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Value-added content plays a crucial role in addressing the specific needs and problems of your consumers, providing them with unique and valuable solutions. This content goes beyond what can be found elsewhere, offering insights, knowledge, or benefits that are exclusive to your business.
When it comes to enamel pins, value-added content can take various forms, tailored to the specific challenges your customers face. Here are some examples:
● Case Studies: Present detailed case studies demonstrating how your enamel pins outperform others in terms of durability, design, or any other unique feature. Showcase real-life examples that highlight the superiority of your product.
● Custom Design Software: Develop and offer unique software that enables customers to design their own custom enamel pins. This tool provides added value by empowering users to create personalized and one-of-a-kind designs.
● Limited-Time Sales and Promotions: Run exclusive sales or promotional offers for your enamel pins, providing discounts or special deals for a limited period. This creates a sense of urgency and incentivizes customers to make a purchase while enjoying additional value.
● Video Content: Create engaging video content that showcases the production process of your enamel pins or highlights their exceptional qualities and effectiveness. This visual medium allows you to communicate your unique selling points effectively.
Value-added content should primarily focus on informing and educating your audience, rather than directly advertising your product. By providing valuable information and solutions, you can establish trust, build relationships, and naturally introduce your audience to your enamel pins.
Create Consumer-Centric Content
When developing content for your enamel pins, it is essential to always prioritize your customers. Your content should resonate with them and clearly demonstrate its relevance and value.
According to a study conducted by The Economist Group, 71% of consumers were less engaged with content that appeared sales-oriented or overly promotional. To create consumer-centric content, it is crucial to focus on addressing their questions and needs.
One effective approach is to select keywords that align with your customers' concerns and interests. By doing so, you can tailor your content to directly answer their specific queries and provide the information they are seeking.
Personalized content is highly engaging and aids in creating a lasting impression of your brand. By understanding your customers' preferences, challenges, and aspirations, you can deliver content that resonates with their unique needs and fosters a stronger connection.
The format of your content can vary based on what best serves your customers' requirements. This could include blogs, videos, infographics, case studies, podcasts, and more. The key is to choose the medium that effectively communicates the desired information and provides the most helpful insights and solutions for your customers.
Remember, the primary objective is to create content that informs, educates, and addresses your customers' needs rather than focusing solely on promotional messaging. By delivering valuable content, you can enhance customer engagement and strengthen your brand's relationship with its audience.
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