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Email Marketing Tips

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May 15, 2024

1. 21% Of Email Recipients Report Email as Spam, Even If They Know It Isn’t

2. 43% Of Email Recipients Click the Spam Button Based on The Email “From” Name or Email Address

3. 69% Of Email Recipients Report Email as Spam Based Solely on The Subject Line

4. 35% Of Email Recipients Open Email Based on The Subject Line Alone

5. IP Addresses Appearing on Just One Of The 12 Major Blacklists Had Email Deliverability 25 Points Below Those Not Listed on Any Blacklists

6. Email Lists With 10% Or More Unknown Users Get Only 44% Of Their Email Delivered by ISPs

7. 17% Of Americans Create A New Email Address Every 6 Months And 30% Of Subscribers Change Email Addresses Annually

8. If Marketers Optimized Their Emails for Image Blocking, ROI Would Increase 9+%

9. 84% Of People 18-34 Use an Email Preview Pane

These statistics shed light on various aspects of email marketing, emphasizing the importance of factors such as spam perception, subject lines, email deliverability, and audience behavior.

why email marketing

Email marketing may seem like a daunting task when you have so many other things to work on. But, email marketing is an effective way that you can build relationships with your customers so that they trust and believe in your product.

But, how do you develop an effective email marketing campaign for your small business? I’ve got you covered. In this post, I’ll go over some key steps you can follow to create an effective email marketing campaign for your business. 

Build Your Email List 

To kickstart an email marketing campaign, the initial and essential step is to build your email list. Without a solid email list, you won't have anyone to send your emails to.


The most effective approach to growing your email list is by collecting email addresses directly from interested individuals. One of the most common methods is to create a signup form on your website. These forms serve as a gateway for people to provide their information, enabling you to connect with them through email later on.

There are numerous strategies and techniques available for creating effective email signup forms, including:

  • Calls to Action:

Prompt visitors to take action and subscribe to your email list through compelling and persuasive messages placed strategically on your website.

  •  Lead Magnets:

Offer valuable incentives, such as e-books, whitepapers, or exclusive content, in exchange for visitors' email addresses. These incentives serve as "magnets" to attract people to join your email list.

  • Free Content:

Provide high-quality content, such as informative articles, videos, or tutorials, and require visitors to subscribe to access the full content.

  • Checkout Signup:

During the checkout process, offer customers the option to sign up for your email list to receive updates, promotions, or exclusive offers.

  • Landing Pages:

Create dedicated landing pages with persuasive copy and visually appealing designs to entice visitors to sign up for your emails.

By implementing these strategies, you can actively grow your email list and establish a direct line of communication with your audience.

Not every business operates with its own dedicated website. If you're selling your products on other marketplaces and don't have a website of your own, there are still ways to collect emails effectively.

Here are a few methods you can use to collect emails without a website:

  • Host a Giveaway:

Organize a giveaway or contest on social media platforms or through other online channels. Require participants to provide their email addresses as an entry requirement, allowing you to gather a list of interested individuals.

  • Collect Emails on Social Media:

Utilize the power of social media platforms to engage with your audience. Create posts or ads that encourage people to share their email addresses through direct messages or by submitting a form.

  • Create a Stand-alone Landing Page:

Develop a single-page website or landing page specifically designed to capture email addresses. This stand-alone page can be hosted on platforms like Mailchimp, ConvertKit, or similar email marketing services.

  • Publish Guest Posts on Popular Blogs:

Seek opportunities to write guest posts on influential blogs within your niche. Include a call-to-action within your post, inviting readers to subscribe to your email list to receive more valuable content.

By implementing these strategies, even without a website, you can effectively collect email addresses and build a valuable contact list for your business.

Decide on The Types of Emails you want to send

Promotional Email

The next step you want to take is deciding on the types of emails you want to send. For your businesses, you could send 

  • Promotional emails 
  • Limited time discount emails 
  • Special event emails 
  • Loyalty programs emails 
  • Information emails about your business and new releases

There are a wide variety of emails you can send but deciding on the type and frequency of your emails is an important step to developing your email marketing strategy for your business. 

Tips for Creating Effective Email Campaigns

Crafting effective emails is an art that requires attention to best practices. Ignoring these practices can hinder the success of your email marketing campaign. By incorporating the following best practices from the beginning, you can enhance the effectiveness of your email communications:

  • Optimize for Mobile Devices:

Ensure that your emails are mobile-friendly as a majority of professionals access their emails through mobile devices. By optimizing for mobile consumption, you can cater to the preferences of your audience and improve the user experience.

  • Segment Promotional Emails:

Target specific customer groups with segmented promotional emails. Studies show that a significant percentage of email recipients make purchases based on emails received from businesses. By tailoring your promotions to relevant segments, you can increase engagement and conversion rates.

  • Optimize for the Preview Pane:

Make a strong first impression in the preview pane of email clients. The preview pane is a valuable real estate that can determine whether recipients continue reading your emails. Optimize your content to capture attention and entice readers to explore further.

  • Account for Image Blocking:

Recognize the prevalence of image blocking, which occurs either by customer preference or default email settings. Ensure that your message remains clear and compelling even if images are not displayed, as this can affect the overall impact of your email.

  • Utilize Symbols in Subject Lines:

Incorporate symbols or special characters in your email subject lines to increase open rates. These visual cues can grab attention and differentiate your emails from others in crowded inboxes, boosting the chances of engagement.

  • Create Compelling Subject Lines:

Craft subject lines that captivate recipients. Research indicates that a significant percentage of email opens are influenced solely by the subject line. By making your subject lines intriguing and relevant, you can increase the likelihood of recipients opening and engaging with your emails.

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Article written by

Robin Brown

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