Enamel Pins | Email Marketing Tips

Written by Robin Brown on May 29, 2021
1. 21% Of Email Recipients Report Email as Spam, Even If They Know It Isn’t
2. 43% Of Email Recipients Click the Spam Button Based on The Email “From” Name or Email Address
3. 69% Of Email Recipients Report Email as Spam Based Solely on The Subject Line
4. 35% Of Email Recipients Open Email Based on The Subject Line Alone
5.IP Addresses Appearing on Just One Of The 12 Major Blacklists Had Email Deliverability 25 Points Below Those Not Listed on Any Blacklists
6. Email Lists With 10% Or More Unknown Users Get Only 44% Of Their Email Delivered by ISPs
7. 17% Of Americans Create A New Email Address Every 6 Months And 30% Of Subscribers Change Email Addresses Annually
8. If Marketers Optimized Their Emails for Image Blocking, ROI Would Increase 9+%
9. 84% Of People 18-34 Use an Email Preview Pane
email marketing image
Email marketing may seem like a daunting task when you have so many other things to work on. But, email marketing is an effective way that you can build relationships with your customers so that they trust and believe in your product.

But, how do you develop an effective email marketing campaign for your enamel pins business? I’ve got you covered. In this post, I’ll go over some key steps you can follow to create an effective email marketing campaign for your enamel pins business

Build Your Email List 

email list image
The first step to starting an email marketing campaign is building your email list. You can’t send emails without an email list. 

The best way to build an email list is to collect the emails yourself. The most common way is to create a signup form on your website. These forms will allow you to collect people's information so that you can email them later. 

There are many different strategies and techniques for creating email signup forms, including 

●Calls to Action 
●Lead magnets 
●Free content 
●Checkout signup 
●Landing pages 

But, not every enamel pin business has its own website. If you’re selling on other marketplaces, you might not have your own website. 

Don’t worry; you can still collect emails without a website. 

Below are a few ways you can collect emails without a website

●Host a giveaway 
●Collect emails on social media 
●Create a stand-alone landing page 
●Publish guests posts on popular blogs 

Decide on The Types of Emails you want to send

promotional email image
The next step you want to take is deciding on the types of emails you want to send. For enamel pin businesses, you could send 

●Promotional emails 
●Limited time discount emails 
●Special event emails 
●Loyalty programs emails 
●Information emails about your business and new releases

There are a wide variety of emails you can send but deciding on the type and frequency of your emails is an important step to developing your email marketing strategy for your enamel pin business. 

Tips for Creating Effective Email Campaigns

Sending effective emails is an art form. There is plenty of data available to help you decide on the best practices when sending your emails. Unfortunately, many of these practices go overlooked when new businesses enter email marketing. But, following these best practices from the start can improve the effectiveness of your email marketing campaign. 

●Optimize your emails for mobile devices. 80% of businesses optimize their emails for mobile consumption, and approximately 35% of professionals check their email on a mobile device. 

●Promotional emails are highly effective. Segment your promotional emails to target specific customer groups. According to reports, 44% of email recipients make at least one purchase a year based on emails they receive from businesses. 

●Optimize your emails for the preview pane. Make your first impression stick so that customers continue reading your emails. 

●Optimize emails for image blocking. A growing trend is image blocking either by customer preference or default email settings. Unfortunately, this undercuts your message, and you should take this into account when sending emails. 

●Use symbols in your email subject line can increase your open rates. 

●Create a compelling subject line. 35% of emails are open based on the subject line alone. Likewise, nearly 70% of people will report an email as spam just based on the subject line. 
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Article written by Robin Brown
Robin Brown is part of the content team at Vivipins where he develops resources to help customers start and grow their own businesses.
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