Influencer marketing is a popular and growing branch of the online marketing industry. But, influencer marketing is more than having a popular person on social media promote your product.
So can you use influencer marketing for your enamel pin business? Don’t stress. In this post, I’m going to give you steps you can follow to use influencer marketing to promote your enamel pins.
Let’s get started.
What Is Influencer Marketing?
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Influencer marketing is a partnership between an influencer and a business. Typically, for businesses, the goal is to increase their brand awareness and improve sales.
For example, while on Instagram, you might see many popular social media stars taking photos or videos with products. They might be explicitly recommending the product or subtly only hinting that they use the product. These are examples of influencer marketing.
Influencers audiences typically have a specific audience. Therefore, you can select influencers that match up with your customer demographic or with a new segment of customers ou are trying to target.
There are multiple ways you can find influencers. You should choose your method based on the strategy and goal of your marketing campaign.
Tips for Influencer Marketing Your Enamel Pins
1.Understand Your Customer
Influencer marketing should be done strategically. While choosing popular influencers to promote your product will increase your brand awareness, it’s not always the most effective option.
You want to choose influencers with a similar audience demographic to your customer base or the segment of customers you are trying to reach.
You can create personas or segments for the customers you want to target. Below are some key characteristics you can consider when creating personas for your customers.
●Location
●Age
●Gender
●Education
●Income
●Interest
●Occupation
●Marital Status
2.Find Influencers That Match Your Target Audience
A blanket approach to influencer marketing won’t produce the best results. You can target large audiences but if the audience is not interested in your product or has no use for your product the results will be less than optimal.
As a result, you should finde influencer with a fan base in line with your customers or the segment of customers you are trying to reach.
1.Join an influencer platform. These platforms will connect you with influencers that are interested in developing partnerships.
2.Look for influencers manually on social media platforms.
3.Hire a service to find the best influencers for your business.
When marketing your enamel pins, you want to select influencers who have promoted enamel pins in the past. Likewise, you can match the theme or design of your enamel pin with an influencer for a more effective marketing campaign.
When selecting an influencer, the influencer and their customer should be interested in enamel pins, the design, or the theme of your enamel pin.
3. Target smaller, More Engaged Audiences
Most businesses think that they should target the largest and most popular influencers that they can find. Unfortunately, influencers with large followings are typically watered down and less engaged. This typically means that your campaign will be less effective.
While some influencers might have a smaller following, they are typically more engaged. Smaller influencers also allow you to target smaller segments of your audience that would be difficult to do so with larger influencers.
For example, if you are creating enamel pins for sports teams, you might want to target smaller male influencers who frequently post about sports.
Conclusion
When your first starting influencer, marking can seem overwhelming, but you have three key important steps to help you get started and start promoting your enamel pins. Now get out there and find influencers to prompt your enamel pins.
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