Enamel Pins Backing Cards | Exclusive Tips

Written by Robin Brown on March 24, 2021
Your backing card sets the first impression on your customers, so don’t overlook its importance.We’ve got you covered. This post will go over everything you need to know about enamel pin backing cards to ensure yours is effective.Let’s get started.

1.  What is a Backing card?

Backing card image
A backing card is a cardstock used to package and display finished enamel pins.

Backing cards typically include the brands’ logo, contact information, and the title of the pin on display.

These cards allow you to present pins in a professional and customized style. They act as your pins sales page and should attract customers to your pin.

2. How much do custom backer cards cost?

backing card price imageStart a backing card design
The price of backing cards costs cost between $0.50 to $0.75 for orders of 50 to 100 backing cards.The price will vary depending on the quantity, size, and level of customization.

Like enamel pins, the more backing cards you order, the better rates you will get. For example, here at Vivpins, we charge $0.75 for 100 pieces and $0.70 for 250 pieces.

Larger backing cards are more expensive than smaller backing cards.

The level of customization will also affect the price of the backing cards. The more customization, the more expensive the backing cards will be.
Customization options include:
●Colors
●Design
●Double-sided or single-sided
●Thickness
●Shape
●Design Variations

The price of backing cards costs cost between $0.50 to $0.75 for orders of 50 to 100 backing cards.The price will vary depending on the quantity, size, and level of customization.

Like enamel pins, the more backing cards you order, the better rates you will get. For example, here at Vivpins, we charge $0.75 for 100 pieces and $0.70 for 250 pieces.

Larger backing cards are more expensive than smaller backing cards.

The level of customization will also affect the price of the backing cards. The more customization, the more expensive the backing cards will be.
Customization options include:
●Colors
●Design
●Double-sided or single-sided
●Thickness
●Shape
●Design Variations

3. Cheat Sheet For Backing Cards

If you are new to using backing cards, here are some key tips you can follow:
●Shape: Custom Shape, rectangular, or square
●Size: 3″ x 3″, 2″ x 3″ or smaller.
●Sides: 1 or 2 sides customization. 2 sided customization produces the most professional results.
●Color: Black and white or Full Color
●Design: Should be an extension of the brand or pin design

4. What should you include on your backing card?

backing card include image
The backing card of your pin is like it’s a sales page. You want the backing card to be professional and attractive.
When designing a backing card, there are a few key things you should always include.

●Clear Message
This is where you connect your pin and your brand’s mission statement or purpose. Backing cards typically have enough space on the back and front to get your message across.
Don’t crowd the front of your backing card. This will distract from your pin and make it less appealing.

Concise slogans or mottos are great for the front side of backing cards. If you want to elaborate on what the pin means or your company’s purpose, place this on the back. Typically the back of these cards will have more room, and it won’t distract from your pin’s design.

● Be Creative
You already designed a custom pin, don’t fall short by creating a dull backing card.
You can use the design on your backing card as an extension of the pin itself. For example, if you have a custom pin of an octopus, your backing card can have an ocean theme.

Designs like this will attract more people and make your backing more appealing.

Backing cards are small, so it’s vital that you are thinking about space. Keep your designs simple and authentic to ensure you don’t draw attention away from your pin.

●Your Logo or Brand Name
Your logo is your brand’s identity. People must recognize your logo and your products.

Make sure you place your logo or brand name on the front of your backing card.You don’t want to have loyal customers who buy your pins but can’t recognize your logo or brand name.This will help establish your brand’s reputation as well as grow a loyal customer base.

It’s important that you don’t let your logo overwhelm the backing card. Keep it small and straightforward. If your logo is large or complex consider only including your brand name.

●Include Your Contact Information
You always want to include any contact information you have. You don’t need to include your cell phone number, but you should include your website, social media accounts, and email.
Website and email address allow your customers to contact you or stay updated with your latest products and services.

Social media accounts are more important than ever. Social media platforms have a healthy and active pin community. You can use your social media as a platform to showcase your pins, manufacturing process, or design process.

Giving your customers an inside look will help you connect with them personally. Use this to your advantage and direct all your customers to your social media accounts.

5. Can you add more than one custom pin on a single card?

Yes image
image source:geograph.org.
Yes, you can add more than one custom pin to a single card. The method is often used for gift sets or bundle promotions.
When adding two pins to one backing card, you want to make sure there is enough room to prevent the pins from touching. If the pins are too close they could get damaged during shipping or when they are moved.

You also want to make sure that the backing card is not too crowded. Placing two pins on a small backing card will look unprofessional. Each pin should have enough room to attract customers individually.

Be wary of going too large as well. This can leave your backing card looking empty and awkward.

Conclusion

conclusion image
image source:www.picpedia.org
You’re approaching the end of your enamel pin production. All you need to do is finalize your backing card and start shipping your pins.

Don’t cut corners at the end. Now you have everything you need to make a professional, appealing, and effective backing card.

Now go and combine your custom pin with a quality backing card.
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Article written by Robin Brown
Robin Brown is part of the content team at Vivipins where he develops resources to help customers start and grow their own businesses.
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