If you’ve been thinking about producing and selling custom patches on your website, it’s a great plan. The craze of patches is quite high right now so it’s the perfect time to jump into the market.
However, if you want your custom patches
to sell out like hotcakes, you need to come up with a stunning design concept. The design must be suitable for the company that you’ll use for embroidering as well.
To help you out in this regard, we’re going to share some design tips with you and teach you how to design a great patch.
Ask the Right Questions
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Whether you’re a designer yourself or trying to understand the concept of patch design, you need to start by asking the right questions.
First up, what is the purpose of your patch?
For most people, custom-designed patches are for personal merch businesses or events. Or, to portray a certain message to society.
Depending on what is your target with the patches, your design will vary.
For example, if you’re targeting the youth, you need to come up with a design that resonates with the energy of the youth.
The next question could be the size of your patches.
Depending on where you plan your customers to use the patch, you need to come up with a suitable size. You’re only limited by your imagination in this case because there are no regulations here. But you need a balance between the message and the size.
Now that you’ve learned to ask the right questions to yourself and your audience, we can move forward and teach you some design basics.
Attributes of Good Patch Design
For a custom patch design to create appeal to the mass audience, it needs to follow a few criteria. When you nail each of them perfectly, you can expect your audience to go crazy with whatever you have to offer.
This might seem a little obvious to many of you. But the color is the number one attribute of any patch design. When you create a custom embroidered patch
, it’s not just a color. Rather, it becomes a representation of your character.
The same goes for the audience who will potentially buy the patches. You need to target the right demographic with the right color. You cannot expect the youth to buy plain old boring color schemes. Similarly, you cannot expect an older audience to buy patches with popping colors and skull insignias.
In recent years, minimalism has become very popular. The majority of the world now loves simple compositions rather than complex and funky designs.
You need to carry the concept to your patch design as well.
Moreover, you need to consider the fact that patches are almost always small unless it’s a backpatch. So, you need to keep the design simple so that it doesn’t become too overwhelming for the fabric or the audience.
When it comes to custom patch designs, we can’t emphasize enough the importance of clear text. If you’re trying to send a message with your patch but your audience cannot read what it says from 1 foot away, what’s the point?
Always make sure that your patch has clear text. A great way to ensure this is to keep the message short and simple.
Last but not the least, the patch type must be considered for each design. For example, embroidered patches are not good for intricate
On the other hand, if you’re trying to create a vibrant design, an embroidered patch would look amazing.
Designing the right patch is crucial for it to be successful. You need to check all the boxes that are considered as a good patch design.
If you’re not sure about how to create the right design, feel free to consult our team of experts for your needs.