7 Tips Enamel Pins Packaging | Exclusive Guide

Written by Robin Brown on April 4, 2021
Are you faced with the challenge of selecting the optimal packaging for your enamel pins? With a myriad of choices available, the decision-making process can become quite daunting. Rather than wasting any further time deliberating, allow me to guide you through this post where I will assess and present the finest packaging options for your enamel pins. Let's commence our exploration.

1.  Custom Backing Card

Custom Backing Card
image source:blog.cherishpaperie.com
Enhancing your packaging to a higher level can be achieved through the utilization of custom backing cards. These cards serve as a sales page for your pins, allowing you to showcase your brand and products effectively.

When designing your backing card, ensure it harmonizes with your pin and represents your brand cohesively. It should serve as an extension of your pin, creating a unified visual identity.

The primary purpose of the backing card is to captivate customers and leave a lasting impression. It should be crafted in a way that makes your customers recall your brand and product fondly.

Include your logo and contact information on the card to provide a means for customers to remember you and establish a connection. By incorporating these details, you create an opportunity for customers to easily reach out and engage with your brand.

2. Use Custom Shapes

While the conventional square or round backing cards are commonly used for most pin options, incorporating custom shapes can be a remarkable strategy to make your pins truly stand out. Even the slightest alterations can provide you with a competitive edge and make your pins more captivating to potential customers.

One effective approach is to mirror the shape of your pin in the design of your backing card. For instance, if your enamel pin features a cutout design in the shape of a diamond, consider using a diamond-shaped backing card. This alignment between the pin and the card shape creates a cohesive visual presentation.

Moreover, utilizing a custom-shaped backing card offers an opportunity to enhance or complement the overall design. For instance, if your pin depicts a fire-type Pokémon, you can opt for a backing card shaped like a flame, further enhancing the thematic appeal.

3. Protective Bag /Wrapper

Protective Bag Wrapper
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An alternative packaging method for pins is to enclose them in a protective bag. Instead of utilizing a backing card, you can opt to seal the pins in a wrapper with a cardboard display positioned at the top.

This approach offers a cost-effective and straightforward solution for packaging your pins. Employing bags or wrappers provides an efficient way to package multiple pins together.

When employing wrappers or bags, it is crucial to ensure that the pins are securely positioned inside to prevent excessive movement. Excessive movement during shipping can potentially lead to damage.

4. High-End Packaging

High End Packaging
image source:free image .com
In addition to the aforementioned options, there are several premium packaging solutions offered by most manufacturers that can elevate the presentation of your pins with an elegant and sophisticated design.

These include:

●Clear Top Jewelry Box
●Velvet Jewelry Box
●Velvet Pouch

By opting for premium packaging containers, you can bestow a sense of prestige upon your pins, making them ideal for limited edition releases or promotional purposes. The professional and sleek appearance of these packaging options adds to the overall appeal.

Folders are also an excellent choice for pin packaging. They serve to conceal the pin until the moment it is opened, creating an element of surprise for the customer. This type of packaging is particularly useful when you want to include additional information or details.

The folded card format allows for compactness while providing an opportunity to share supplementary content. Folder packaging works exceptionally well for promotional events or recognition occasions. It enables you to engage your audience by taking them on a storytelling journey before they unveil the pin itself.

5. Make Limited Edition Backing

Introducing limited edition backing is an excellent strategy to captivate customers and enhance their experience. By creating unique and exclusive backing cards, you can customize your pins for each individual, adding a personalized touch.

For instance, you have the opportunity to design custom backing cards tailored to different states or specific events. This approach not only adds novelty to your pins but also showcases your attention to detail and commitment to providing a memorable experience.

By incorporating limited edition backing, you can create an illusion of a diverse product range with a single pin. Each customized backing card gives the impression of a distinct product, enticing customers with the prospect of collecting multiple variations.

Furthermore, utilizing limited-edition backings allows you to highlight specific pins within your catalog. By giving these pins exclusive and unique backing designs, you can make them stand out, drawing attention and generating interest among your customers.

6.  Creating Bundles

Creating Bundles
image source:free image .com
To create distinctive packaging for your enamel pins, consider bundling them together by placing two pins on a single backing card. This approach adds value to your products and offers a unique presentation for your customers.

This bundling method is particularly effective when you have pins that can be grouped together under a common theme. By combining complementary designs or related concepts, you can create cohesive and themed-based packaging that unifies the pins together.

The bundled pins on a single backing card not only provide a visually appealing arrangement but also offer customers the opportunity to acquire multiple pins in a single purchase. This adds value to their buying experience and encourages them to explore more of your pin collection.

7.  Presentation Boxes

packaging box image
Presentation boxes offer a sophisticated and professional packaging solution, similar to bundle packing, but with the added element of a box enclosure. These elegant boxes elevate the overall presentation of your pins and provide a luxurious touch.

Customized presentation boxes take the packaging experience to the next level. By designing boxes that align with your brand and pin aesthetics, you can enhance your products even further. This customization allows you to create a cohesive and visually appealing packaging that resonates with your target audience.

In presentation boxes, you have the opportunity to group pins together based on themes or styles. This strategic arrangement adds cohesiveness and makes it easier for customers to explore and appreciate your pin collections. By presenting them together, you can create an immersive and engaging experience for your customers.

Moreover, presentation boxes can be utilized to offer personalized selections of your pins. By curating specific combinations or assortments, you cater to the unique preferences and tastes of your customers. This personalized approach adds a touch of exclusivity and makes your offerings more enticing.

8. Custom Inserts

Custom inserts provide an excellent opportunity to incorporate a personalized touch into your product packaging. The advantage of using custom inserts is that you can enhance your packaging without needing to modify your original design.

These inserts can be seamlessly added to your existing packaging. Whether you are selling your products directly or shipping them, you have the flexibility to include the custom insert within your packaging.

For shipping purposes, you can place the custom insert securely inside your shipping package to ensure its protection and presentation upon arrival.

Custom inserts allow you to include additional elements such as branding materials, promotional offers, or personalized messages. By leveraging these inserts, you can create a more engaging and memorable unboxing experience for your customers.

Common uses for custom insert include:
●Personalized notes
●Discount codes
●Thank you notes
●About your company notes

9. Shipping Tips

shipping tips
image source: commons.wikimedia.org
As online shipping continues to dominate the market, it's important to consider certain factors when shipping your products. Here are a few things to keep in mind:

Protect your pins: When shipping individual pins, it is crucial to ensure their protection. Instead of using bubble wrap mailers, opt for stiff mailers that offer more rigidity. Bubble wrap mailers still leave the pins vulnerable to being smashed or bent during transit. To provide additional safeguarding, consider wrapping the pins in bubble wrap before placing them inside the mailer.

Personalize your packaging: Take advantage of the shipping process to add personal touches. Include personal notes, discount codes, or newsletters inside the mailer. This not only shows your appreciation to the customer but also provides them with an insider glimpse into your business, fostering a sense of connection and loyalty.

By implementing these practices, you can enhance the shipping experience for your customers, ensuring that your pins arrive in optimal condition while adding a personalized touch that strengthens your brand-consumer relationship.


Don’t waste any more time trying to decide on the best packaging option. With this post, I’ve listed everything you need to make a well-informed decision.

Now that you have what you need. Start packaging and selling your pins.
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Article written by Robin Brown
Robin Brown is part of the content team at Vivipins where he develops resources to help customers start and grow their own businesses.
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