What’s the marketing power of a SWAG bag?
It’s huge!
As promotional products, swag bags are 2.5 times more likely to leave a positive impression regarding a business or brand compared to the ad impressions of online advertising.
Better still, advertisers who use promotional items to make their audience feel special create a lasting memory in 85% of their consumers.
Research also shows that valuable event giveaways lead to a higher probability of spreading word-of-mouth product marketing by attendees.
But you’ve got to package your gift bag right, so we want to save your bacon by giving you the ultimate guide to custom swag bags.
Whether you have or have not tapped into the marketing power of swag bags before, this post has all you need to create a personalized event experience for your audience and customers.
Ready to create that ultimate SWAG bag?
Let’s get to it!
The easiest part about designing the best swag bag for your events is probably the meaning of SWAG.
In popular slang, swag denotes the stylish confidence a person wears to show satisfaction with their dressing and whatever else makes part of their apparel.
In the business world, the smartest brand owners and event managers bank on the popular meaning of SWAG to promote and market their products and services.
They know that the “Stuff We All Get” bag shows the brand’s effort to create a personal connection with their customers.
So, how do you personalize your event experiences with swag bags?
Here’s your 5-point comprehensive guide to the ultimate swag bags.
A marketing goal is a measurable objective that you work with to achieve the overall business or brand goal.
Your brand’s marketing goal has 4 functions:
The best swag bags align with your business brand to achieve your marketing goal(s).
If not, the gift bags count as money thrown to the drain.
The number one rule in marketing is knowing your target audience.
That translates to knowing what pleases those you want interested in your product or service.
As you must know, a happy customer is more likely to convert a lead into a purchase.
So, if you are creating a customized swag bag, would you give a tote bag full of foodstuffs to top business managers attending a corporate meeting?
Even if the meeting is on food sustainability, the promotional intent of your swag bag would be a complete flop.
For that, before designing and stuffing your swag bag with gifts and goodies, apply some consumer psychology to satisfy your customers' preferences.
I’ve gone to events where promotional products are left scattered everywhere at the convention venue.
If you don’t want the same fate for your swag bag, be sure to stuff it with valuable promotional items that make a “cute” impression on your customers.
Here’s a tip.
Outerwear makes lifetime impressions as promotional products.
So, start with a cute bag, then stuff it with gift items like hoodies, jackets, t-shirts, polo shirts, rain slickers, hats, and caps.
Other promotional items that leave a lasting impression on your customer and are likely to market your product or service because they are kept longer by customers include:
Some sample crackles from a sponsoring company won’t last the entire event period.
But they could be the cherry on the cake that will leave a memory in your audience.
Your customers or event attendees will not appreciate a gift bag that makes them look old-fashioned or unstylish.
Instead, the goodies bag must create an air of confidence and importance.
So, go for a swag bag that pleases your audience’s sense of confidence with features like:
Follow the same customer-pleasing rule when choosing the stuff in your swag bag.
Customizing a swag bag isn’t just about the audience or customer.
It’s also about your brand. After all, what would a business gain if it broke the bank to please customers?
To strike a win-win situation with your swag bag, research the best swag companies and compare their pricing plans to see which one gives the best bang for your buck.
Some swag companies may work with a “more items for less” plan, while others may use monthly or annual subscriptions that help you save money.
When on a tight budget, it’s best to ensure you get enough swag bags for all your event attendees, even though there are fewer high-quality promotional items inside the gift bag.
Are you planning an event and wondering how to create a personalized event experience while achieving your brand’s marketing goal?
Consider creating custom swag bags.
These gift bags create a tangible interaction with your customers and leave a lasting, positive impression of your product or service.
No wonder swag bags are a more powerful marketing tool than online ads.
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