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Small Business Idea: How Make Money From Enamel Pins


April 02, 2024

  • Small businesses account for 52.6% of all retail sales, 46.8% of all wholesale sales, and 24.8% of all manufacturing sales
  • 99% of businesses are small. 70% of businesses gross under 1 million a year.
  • Nearly 53% of all retail is led by small businesses 
  • small businesses as a whole produce a GDP of around $6 trillion.
  • Small businesses play a vital role in our economy , employing roughly 130 million U.S. workers and exporting 97% of all U.S. goods..
  • Average small business turnover is $3.6 million.
  • IDC says that there are 8 million business with under 100 employees.
  • 99.7% of employers and supply the majority of new jobs annually.
  • Small businesses with websites make an average of just over $5 million in annual revenue.

The statistics above highlight the immense contributions and significance of small businesses in our economy, underscoring their role as drivers of growth, innovation, and employment generation.


If you're interested in venturing into the world of selling enamel pins but feeling unsure about where to begin, rest assured that you're not alone. Starting a small business can be overwhelming, especially when faced with numerous tasks that need to be accomplished.

However, there's no need to fret, as I am here to assist you. In this post, I will guide you through the essential steps necessary to generate income by selling enamel pins.
Let's dive in and explore these crucial steps together.

Design and Produce Your Enamel Pins 

One of the initial and crucial steps towards monetizing your enamel pins is the creation of captivating designs. For individuals with artistic inclinations, this step may come naturally. However, for those who lack artistic skills, this can appear as a daunting task.

If you find yourself unable to design your own pins, fret not, as there are convenient solutions available. Online platforms offer access to a vast pool of freelancing graphic designers who can bring your pin ideas to life. These designers possess the expertise to transform your vision into a tangible reality, ensuring that your pin designs are both eye-catching and marketable.


Some of the best places to find enamel pin designers include:


Another option is having your manufacturers design your pins for you. Many manufacturers have their own designers. Often times they will allow you to work with these designers until you reach the perfect design. 

Produce Your Pins 

Once you have your designs finalized, the next crucial step is selecting a reliable manufacturer to produce your enamel pins. Choosing the right manufacturer holds significant importance, as it can greatly impact your profitability in the long run.

Price variations among manufacturers can be substantial, directly affecting your profit margins. Therefore, it is essential to thoroughly research and consider multiple manufacturers to ensure you make an informed decision. Take into account factors such as

  • Shipping Time 
  • Shipping Price 
  • Wholesale Discount 
  • Minimum order amount 
  • Customizability or limitations 


You want to make sure you select a manufacturer that offers the best prices and the highest quality of enamel pins. You also want to make sure that the manufacturer's conditions such as color options, customizability, shipping time, and quality match your needs as a business. 


I highly recommend that you request a sample of each manufacturer's work. Ideally, the sample should be one of your designs, but not all manufacturers offer a free sample. 

Set Your Budget

Setting a well-defined budget is a crucial aspect of any business plan. Effective budget management and control are essential for maximizing profitability and ensuring financial success.

To establish a comprehensive budget, it is imperative to have a clear understanding of all the costs involved before embarking on your enamel pin business journey. This task can be challenging, especially for those who are just starting out. However, conducting thorough research on the cost landscape within your industry, considering your specific approach to selling enamel pins, can simplify this step.
When researching costs, it is advisable to meticulously categorize your expenses, delving into as much detail as possible. By doing so, you can effectively manage and monitor your profitability in the future, ensuring that all financial aspects are accounted for and optimized.
Remember, a well-planned and structured budget serves as a roadmap for your business's financial health and success.


Below are some costs that you should consider when creating your budget. 


  • Production/Manufacturing
  • Social Media 
  • PPC Advertising
  • Other Advertising
  • Materials
  • Business License 
  • Website Creation 
  • Labor Cost
  • Brick and Mortar Rent 
  • Pop-up cost 
  • Content Creation 
  • Recurring costs 

Price Your Enamel Pins

The pricing strategy you employ for your enamel pins plays a pivotal role in determining your overall profitability. When setting the prices for your pins, it is crucial to consider the costs involved in their production.

To calculate the cost per pin, divide your total production cost evenly among the quantity of pins you were able to produce. This will provide you with the cost of manufacturing a single enamel pin.
Once you have determined the manufacturing cost, it is important to establish a general markup percentage for your pins. This markup percentage, such as 15% or 30%, should be determined after conducting market research and analyzing the prices of comparable enamel pins in the market. By understanding the price expectations of customers, you can gain insights into the appropriate level of markup you can charge.
Striking a balance between competitiveness and profitability is key. Ensure that your pricing is aligned with market standards while allowing you to generate the desired level of profit.

Capture Great Photos of Your Pins

The photographs of your enamel pins serve as the first and often the only impression your customers will have of your products. Therefore, investing in high-quality photos is a paramount way to enhance your sales.

High-quality photos have a significant impact on how your pins are perceived by potential customers. They imbue your pins with an air of legitimacy and professionalism, instantly capturing the attention of viewers. These quality images excel at showcasing the colors, intricate details, and overall craftsmanship of your product in a way that low-quality images simply cannot match.
By opting for high-quality photos, you elevate the visual appeal of your pins and provide customers with a compelling visual representation of your product's quality. This, in turn, can significantly enhance customer engagement and increase the likelihood of successful sales.

Develop A Marketing Strategy

Developing a marketing strategy is a crucial step to making money as selling your enamel pins. An effective marketing strategy can help you sell pins quickly and profitable. 


You need to consider how you are going to sell your pins and how you are going to reach your audience. 


Some common marketing strategies include: 

  • PPC Advertising 
  • SEO Content 
  • Social Media Marketing 
  • Traditional flyers and ads 
  • Sell and promote on your own website
  • Join an eCommerce platform to sell your enamel pins
  • Email Marketing 


When developing your marketing strategy, it's important that you understand internet trends and understand who your target audience is. 


Different marketing strategies are more effective on different people. You also want to understand what the goal of your marketing strategy is. 


Some common goals for an enamel pin marketing strategy include 

  • Increasing sales
  • Generating leads 
  • Increasing conversions 
  • Raising brand awareness 
  • Collecting emails 

Create a Website and Sell your Enamel Pins 

In the past, establishing an online presence and managing the various aspects of an eCommerce business, such as order tracking and inventory management, posed significant challenges. However, today, the availability of user-friendly eCommerce platforms like Shopify, Wix, and WooCommerce has revolutionized the process, making it easier than ever to create a website and start selling your enamel pins.

Creating your own website through these platforms offers a streamlined and efficient way to kickstart your enamel pin business. Once you have devised your marketing strategy, you can direct your customers to your website, where they can easily explore your offerings and make purchases.
Having your own website brings several advantages. Firstly, it allows customers to conveniently place orders online and choose from various shipping options, ensuring a smooth and hassle-free shopping experience. Additionally, customers can easily communicate with you through messaging systems to seek clarifications or address any queries they may have.
Furthermore, establishing a website adds an element of professionalism and legitimacy to your business. It instills a sense of trust and credibility in the online community, assuring customers that they can rely on your brand and confidently make purchases.
By leveraging the power of eCommerce platforms and creating your own website, you can unlock the potential for growth and success in selling your enamel pins online.


Don't let your pin ideas fall to the wayside. Turn those pins into cash by following the steps above. Making money selling enamel pins sounds like a challenging task. But, now you have steps you can follow to make your life easier so you can start making money as soon as possible. 

Read More:

What Are Enamel Pins | Exclusive Guide

Why Are Enamel Pins So Expensive?

Top 7 Websites To Order Enamel Pins In Bulk Quantity

How To DIY Enamel Pins At Home?

8 Best Sites To Buy Lapel Pins | Exclusive Guide

5 Tips To Start Your (Profitable) Enamel Pins Business

How to make enamel pins?

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Article written by

Linda Martin

At Vivipins, bags are more than just utility items; they are an extension of your style or your business's brand. As a company, we are committed to making your dreams come true. 

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Vivipins bags are masterpieces and can be more than storage solutions. We offer more custom options, from quality materials to cutting-edge printing designs. 

Choosing the ideal bag can be complex, but we are here to guide you in every step of the process. The team will help you with the initial design concept, selecting the suitable materials, and completing your orders. The goal is to ensure the experience is enjoyable and easy while ensuring the end product exceeds expectations. 

Start a journey with us at Vivipins to create quality custom bags. We are eager to take your ideas, turn them into reality, and turn them into quality bags that complement your personal style and brand.

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